The year in review

Just over a year ago I decided to found my second company. I spent the first half of 2011 travelling and wasn’t sure what I’d do after exiting Lind Golf. In between mountain biking, hiking and exploring South America it became clear to me that I wanted to do two things:

  1. Start another company
  2. Solve a big and audacious problem via globally scalable solution, and see it all the way through.

When I came up with the idea for BuyReply I vividly remember thinking how balsy it was to believe that I could actually see this concept through to the point where had a stable working product and do it in less than a year with pretty minimal resources and no programming capability.

For an entrepreneur, the only thing harder than being an entrepreneur is not being an entrepreneur… so I took the plunge into the startup world for the second time. I took a chunk of savings from Lind Golf and hired the best development team I could find. I made them a product roadmap that spelled out exactly what to build and supplied them with 468 photoshop layouts of every screen of the platform, both mobile and web versions, and somehow we made it happen…

Earlier in the year, a friend of mine sent me this Ted video. For the first part of 2012 I felt like this guy… Then I found a co-founder, hired a few people and got the interest of customers and investors:

We wrote our first line of code in January and over the last 12 months have worked tirelessly to bring our awesome product to life. For the first 6 months of 2012 our team spent 16 hours a day coding, designing, testing and building the core of BuyReply. There is always the “ramen noodle” phase at the beginning of a startup and the first 9 months of 2012 was just that. It’s the time when you bury your head in the sand and build the foundations of your product. We spent much of 2012 in this state whilst also building relationships with customers and partners along the way. My development team was checking code in at 4am day after day, week after week. They did an an incredible job and I’m proud of the progress we’ve made… However we’re just getting started – 2013 is going to be even more eventful as we close our first funding round, grow our team and tell the world about our product. If 2012 was about building BuyReply, 2013 is largely going to be about building our profile, and getting the marketplace to know that we exist!

So to all of you out there, happy new year and good luck for 2013. Keep chippin away!